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FL Member Directory
Publication Dates: Feb 1, April 1, June 1, (skip August), Sep
1, Nov 1
VIEW
LATEST APR 2013 PDF
Objective: To recognize and promote all Members of our Florida
Chapter
The ad features an easy to read directory of our members, based on
the DRC defined regions of Northern, Central and Southern. The
info displayed for each member is:
Full Name, BasedInCity, Circuits/Regions Served, Phone + Calendar
checkbox
(to indicate if member is publishing his/her
dates online)
This directory ad has proved very successful in
raising awareness of our website and the details will be updated
regularly based on member profile data each month!
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Quarter Page Ad -
REVISED for 2013
(Jan 1st, March 1st, May 1st, July 1st, Oct 1st, Dec 1st)
Objective: To raise awareness of our NATIONAL Academy roster, as well
as the FCCMS website.
This ad's focus is purely on our website(s), and how useful it is - the
intent is to drive attorney traffic to the site, where they can then
view profiles/calendars, use the QuickSearch tool etc. The ad will
further help establish the FL Circuit-Civil Mediator Society as the
state's premier association for experienced civil mediators, as
well as furthering awareness of our National Academy roster of over
800 members.
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Quarter Page
- Mediator Spotlight Gallery Ad - (15th of each month)
Objective: To encourage readers to visit the Society website,
by featuring the photographs and contact details for selected members.
A different format of ad again, this again promotes use of the site by
use of the tagline "Finding The Right Mediator Just Got Much
Easier..."This ad will allow us to put some "faces to the names" of
our members, allowing members the chance to have their practice
highlighted, alongside their web address and contact details. Note,
featured Society members will be required to pay a small extra cost
towards the cost of that months ad of $95 per head.
2013:
2012:
2011:
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Online Banner Advert
Objective: To reach readers of the online edition of the
FL Bar News
From 2009 onwards, this banner advert will be featured prominently on the
home page of the online edition of FL Bar News. (Click
here to visit the Bar News website).
Attorneys clicking on the ad will be directed straight to our
Quicksearch page, so they can immediately see how useful the website
is!
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In addition to the more costly print advertising, we will continue to
market the Society through direct marketing means, as we've done since
launch. These include:
POSTCARDS - Promotional postcards have previously been distributed
sat at attorney events and
conventions, including the annual DRC conference, FL Bar attorney section
events etc. These postcards
promote the Society, and encourage attorneys, paralegals etc to utilize
the website and are readily available to members.
EMAIL/DIRECT MARKETING - Used sparingly, we have a database of over 10,000
attorneys based throughout the South East, including email addresses for
most. Just once per year, we do a massive personalized email blast to
these potential clients, advising them how useful they might find the
website.
This email is carefully worded so as to comply with federal laws
regarding spam (CAN-SPAM act, etc)
ONLINE PARTNERSHIPS - We have made efforts to ensure that the
Society website is highly rated by all the major search engines, such as
Google, Yahoo etc. We will continue to partner with websites and
organizations that can drive relevant attorney/legal traffic to our site,
including paralegal associations, Florida state websites, insurance
groups, etc.
EVENT SPONSORSHIPS - We'll also look to sponsor, or have a presence
at, Bar and Paralegal association events where we can raise awareness of the Society and our roster.
PR: We have also had the Society website given a mention in
publications such as...
FL Bar News - "You Can Now Find A Mediator Online" - Dec 15th 2006
Paralegal
Association of Florida promotes the Society website to its members in
its' quarterly InBrief Newsletter
Press Release circulated and published in official publications of AFTL,
FDLA and
Paralegal Assoc of Florida - Dec 2006 (PDF)
Florida DRC Newsletter - "New Website For Mediators" - Mar 28th 2005
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